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Discover the Giorgetti Maserati Edition Collection

Partner Programme

13, 15 — 20 Sept 2025

Interiors & Furniture

13 Sept10:00—18:00

15 Sept10:00—18:00

16 Sept10:00—18:00

17 Sept10:00—18:00

18 Sept10:00—17:45

18 Sept18:00—21:00

19 Sept10:00—18:00

20 Sept10:00—18:00

In Person

Free, no ticket required

Giorgetti Store London

54-58 Fulham Road

London

SW3 6HH

#giorgetti placestolive LDF25

The Giorgetti London Store at 54-58 Fulham Road transforms into an exceptional showcase for the latest offerings, reinforcing the brand's ever-strengthening connection with the British capital.

Giorgetti presents its collaboration with Maserati, an icon of prestige and performance. From the union of two symbols of Made in Italy emerges an interior collection and a one-off automobile—a perfect marriage of timeless elegance and technological innovation. This entirely Italian partnership is founded on shared values: meticulous attention to detail, the pursuit of perfection, and the desire to offer unique experiences. Both brands embody the Italian concept of bello e ben fatto—beautiful and well-made—addressing a refined and sophisticated clientele that demands uncompromising quality. It represents a genuine creative dialogue where each inspires the other, opening new perspectives and giving shape to unprecedented challenges. The fruits of this collaboration—the first stage of a journey that will continue over time with other living areas and products—arrives in the British capital. Designed jointly by the Giorgetti and Maserati teams under the guidance of Giorgetti Creative Director Giancarlo Bosio and Maserati Head of Design Klaus Busse, the Giorgetti Maserati Edition interior design collection and the Maserati Grecale Giorgetti Edition are distinguished by unique design that draws inspiration from dynamism and movement. "The Giorgetti Maserati Edition collection doesn't exist as a standalone project—it's not simply a co-branding exercise, nor the classic licensing arrangement to create a new branded collection. Instead, it weaves naturally into Giorgetti's collections. It's the meeting of two identities founded on profound, shared values that merge to create something that speaks to both worlds without belonging exclusively to either," explains Giovanni del Vecchio, CEO of Giorgetti. Alongside this collaboration, another has emerged, driven by the desire to create timeless objects where design and craftsmanship blend in perfect harmony. The meeting between Giorgetti and Pierre-Yves Rochon originated with the creation of bespoke furniture for a prestigious hospitality project in Paris, giving birth to a dialogue that has led to the Floria collection, destined to become a new classic of contemporary design. Inspired by the lightness and strength of flower petals, Floria is distinguished by its sculptural volumes and refined details, combining precious materials such as marble and leather in perfect balance between aesthetics and functionality. Conceived for prestigious residential environments, the table integrates naturally into contract and hospitality settings as well. More than simple furniture, it's an aesthetic and sensory experience—a tribute to the excellence of Italian savoir-faire and the timeless vision of great design. Simultaneously, the Atmosphere collection expands with a selection of original objects and accessories, designed to complete the Giorgetti living experience. Every element, from decoration to functionality, is studied to create an immersive lifestyle where design excellence is expressed in every detail. London thus becomes a new stage in a journey marked by Italian design excellence, where innovation, style, and artisanal quality merge to create a unique experience bearing the Giorgetti signature. The collaboration with PONTONE art gallery continues, contributing to enrich the exhibition space. Joining the works already on display by contemporary artists Reef Hsu, Lee Jungwoon, Raffaele Rossi, Choi Soowhan, and Tim Wright are now drawings by Nathan Walsh, renowned for his ability to reinterpret urban landscapes through a hyper realistic and architectural vision. A refined dialogue between art and design that further enhances the store's atmosphere, offering visitors a complete and multidimensional cultural experience. Registration required for Giorgetti Cocktail Event, Thursday 18th: https://giorgetti.t4event.it/events/ldf2025cocktail