A pragmatic—yet poetic—approach to store design During the 2025 London Design Festival, Aesop invites you to an exhibit offering a quiet exploration into its architectural ethos and design principles.

The exhibit is housed within Aesop One New Change, a signature store opened in 2025, which utilises reclaimed materials and circular principles. Through this installation, Aesop explores the creation of unique retail spaces that act as odes to the neighbourhoods and streetscapes they inhabit—an approach that enabled the brand to embed sustainability in creative ways. Themes include local collaborations and craftsmanship, the revival of vintage and pre-loved pieces, designing with waste reduction in mind from the outset, and revealing the inherent beauty of existing architecture through minimal intervention.