Exclusive product unveiling at Smeg’s flagship London store

Shop / Market

Partner Programme

23 Sep 2021

Industrial & Product Design, Interiors & Furniture

Smeg London Store

14 Regent St

St. James's



Join Smeg, the iconic Italian appliances brand, on Thursday 23rd September from 6:30pm for an exclusive product unveiling at its flagship London store. Smeg will be showcasing an exciting new product range – one of its biggest launches in the last decade – in partnership with renowned chef, Theo Randall.

In the auditorium of Smeg’s London store, specially set-up for live cooking demonstrations, Theo Randall – a British chef with years of experience cooking Italian cuisine - will be leading a bespoke cooking presentation, showing off the exciting capabilities of Smeg’s latest appliances and cooking products. You can expect the evening to deliver the very best of Italian food, technology and design. Join us for a glass of bubbles, some nibbles inspired by local cuisine and an exclusive look at Smeg’s latest innovation in state-of-the-art appliances. Smeg’s flagship London store, just a stone’s throw from Piccadilly Circus, is the perfect location to explore Smeg’s extraordinarily wide range of small and domestic kitchen appliances. Smeg has been at the forefront of pioneering kitchen appliances for over 70 years. From its unrivalled 50s style small appliances range to its iconic FAB fridges and vast selection of built-in appliances, Smeg offers a breadth of choice like no other brand. There is a style, technology and capability to suit all budgets, tastes in design and interior aesthetic.