House of Astrid & Miyu; Future Retail Experiences
Partner Programme
14 — 22 Sept 2024
Multi-Disciplinary Design, Service Design
House of Astrid & Miyu
5-7 Foubert’s Place
London
W1F 7PY
As mainstream and pop cultures fragment into niche subcultures worldwide, communities seek spaces for belonging, resources and time to explore shared ideas and passions. Seen Studios has designed the new Astrid & Miyu flagship store, with culture and community the cornerstones of the brand and retail experience.
In partnership with Astrid & Miyu, Seen Studios' latest collaboration, The House of Astrid and Miyu (HOAM), reimagines retail as a space to foster connections with ourselves, our communities, and a universal connection to something greater. HOAM brings together our community of constellations in a home of awe-inspiring experiences. At HOAM, you can explore welding bars, a piercing and tattoo studio, and a kiosk and café hosted by local partners, artists, and communities. We invite you to experience how meaningful innovation in services and experiences that serve brand communities can transcend traditional retail by creating share-worthy moments that form new connections and deeper relationships.
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