Keynote – Designing for Physical and Digital experiences

Global Design Forum

25 Sept 2022

Graphic Design & Visual Communications, Other

Victoria & Albert Museum

Cromwell Road

Lydia and Manfred Gorvy Lecture Theatre




Supported by Meta

In conversation with Jason Bruges (Director, Jason Bruges Studio) and Madeleine Kessler (Architect and Curator British Pavilion, 2021 Venice Biennale)

• How can experiences feel exclusive and unique when they are also designed to be experienced with digital audiences of millions? • Designing for the audience and the audiences phone? • In an ever more competitive global experiential design landscape how can design of physical and digital experiences stay innovative, memorable and have impact? • How can the digital and physical elements of experiential design be a cohesive whole?