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Partner Programme

14 — 19 Sept 2025

Digital, Graphic Design & Visual Communications

14 Sept10:00—17:00

15 SeptOpen 24h

16 SeptOpen 24h

17 SeptOpen 24h

18 SeptOpen 24h

19 SeptOpen 24h

In Person

Free, no ticket required


Online

Free, no ticket required

Tate Modern, The Queen's Walk at Millennium Bridge

Bankside, London SE1 9TG, United Kingdom

London

SE1 9TG

What if you could write a love letter to London and leave it for others to find and share? Love Always, London is a participatory design project that combines physical space with augmented reality typography embedded in the city landscape.

Festival attendees are invited to write short phrases that express their love for London, which will be added as augmented reality typographic sculptures to the city's parks, green spaces, and design districts throughout the week of the festival. The result will be a collaborative love letter to London that is accessible by walking the design trail using an online map as a guide. Letters will serve as a time capsule and permanent installation for all to visit and love, always.