Poliform launches its Outdoor Collection in the UK

Located at the heart of King’s Road, Poliform’s Chelsea Showroom stands as a beacon of refined design and exceptional craftsmanship. Spanning three floors and over 12,000 square feet, this newly renovated space is a testament to Poliform’s commitment to spatial fluidity, core products, and personalised service. The showroom's new layout showcases distinct areas including kitchens, living spaces, night areas, and the much-anticipated Outdoor Collection. At first glance clients are greeted by an expansive floor dedicated to the day area. The Saint Germain sofa, alongside Le Club armchairs, are complemented by Jean-Marie Massaud's Koishi coffee tables and a classic Code composition in black elm. The Artex Pro kitchen, featuring a calacatta oro top with black elm tall units and steel bronzo base units, is paired with the versatile Sophie Lite chairs. This floor also features the Brera sofa, the Kaori armchair, and a selection of stylish coffee tables including the Ube and Mush. The iconic Wall System serves as a library and TV unit in mat and glossy canapa with black elm. Towards the back, the first Outdoor area showcases the Magnolia collection by Emmanuel Gallina. Featuring two Magnolia Sofas in nashi corda and black iroko with matching armchair in bris taupe fabric and black iroko, this set is complemented by Strata coffee tables in Cementoskin tortora and Crew vases by Jean-Marie Massaud in ceramic crema. The ground floor also includes two additional living areas. One features the classic Wall System, paired with the Bristol sofa and the Mad armchair. The other showcases the Dune sofa, the Jane armchair in ruggine leather nabuk, and an array of coffee tables including Soori, Westside, and Flute. The storage systems include the Lexington day system in black elm and ardisia. The mezzanine level features the brand-new Ketch from the Outdoor collection by Jean-Marie Massaud, inspired by the nautical world. The area includes two sofas in karif sabbia fabric with natural iroko wood, an armchair in natural iroko wood and ghibli sabbia fabric, complemented by Crew vases, the sculptural Azu coffee table in salvia ceramic, and Crew coffee tables in sabbia ceramic. The Kamir carpet in corda enhances the natural outdoor look. Iroko wood, widely known for its beauty, durability and versatility, is among the world’s most prized woods for the production of furniture. The basement hosts a dining area with the elegant Curve table by Emmanuel Gallina in black elm with lepanto mat marble and oliva hide detailing, accompanied by Curve chairs in black elm and oliva nabuk leather. The Aiko sideboards in black elm and glass lino are ideal for storage. The Alea Pro kitchen and the Phoenix kitchen demonstrate their flexibility and versatility through innovative design and materials. The first floor is dedicated to the night area, featuring the compact Sunday sofa by Flaviano Capriotti, and the Ilda coffee table in onyx ambra. A complete walk-in wardrobe from the Senzafine collection is enhanced by the Pivot door and Surface panel in bronze mirrored glass. The bedroom displays the Park bed and bench, with Mush and Soori coffee tables. The Monolith round table by Emmanuel Gallina in black elm with sahara noir top and Sunday armchairs create a sophisticated space. The Jacqueline bed, Kelly tables in spessart oak, and the Ubik walk-in closet with Ocean doors complete the elegant and functional night area. A vanity area with the Mad Queen armchair in vibrant naxos prussia fabric, Audrey mirror, and Code boiserie adds the final touch. About Poliform Poliform is a leading name in furniture manufacturing, synonymous with high-quality products and Italian craftsmanship for over 50 years. The company has consistently defined contemporary lifestyles with its innovative designs and commitment to excellence in an ever-changing world. In London Poliform boasts two flagship Showrooms, one on King's Road and one in Wigmore Street.