Sub-Zero & Wolf Showroom Open Evening

Elite home appliance brand Sub-Zero & Wolf has opened the doors to its recently refurbished Knightsbridge showroom back in September 2023. Styled the ‘Subterranean Showroom’, the lower ground floor of its existing flagship boutique has been fully transformed into a decadent, immersive space showcasing its full suite of products alongside a new theatre kitchen. At the heart of the showroom lies a new professional-grade theatre kitchen, set amongst a bank of 10 Sub-Zero & Wolf’s iconic stainless-steel appliances. With seating for up to 10 guests, the kitchen will be utilised for demonstrations by Sub-Zero & Wolf's chef and will house its new interactive ‘Cook School’ sessions, hosted by resident Home Economist, Olivia Burt. The showroom also features a sophisticated curved bar, integrated with extensive wine refrigeration and undercounter appliances offering a combined capacity of over 1,000 bottles. Designed as a contemporary spin on Art Deco style, the bar responds to its prestigious Knightsbridge location and is an elegant space for clients, suppliers and designers to understand the limitless possibilities for Sub-Zero & Wolf in the home, office or yacht. Touches such as limed oak panelling, antique mirror splashbacks and mother of pearl detailing complete the timeless aesthetic. The final element of the showroom is a circular meeting room, fitted with 105-inch cinematic wrap-around presentation screens. Hidden behind discrete oak sliding doors, this area will be utlilised by Sub-Zero & Wolf’s distributors and designer network, for hosting clients and private events. In addition to Sub-Zero & Wolf’s existing range of refrigeration, cooking, wine cooling and countertop appliances, the Subterranean Showroom displays two new product lines. The first brand to offer integrated refrigeration in 1964, Sub-Zero & Wolf’s ‘Designer’ range has now been re-launched after six years of rigorous research and development. Built to seamlessly blend with any decor, this new release features a host of advanced performance and aesthetic enhancements, including ClearSight™ LED lighting, internal touch control panel, NASA-inspired air purifiers and Split Climate™ intelligent cooling system, keeping food fresher for longer.