Tamart | New Showroom Opening Exhibition

Launched in 2024, award-winning design brand TAMART, founded by London-based architect Amos Goldreich, presents an opening exhibition at their new permanent showroom space on the first floor at the debuting Shoreditch design hub - The Wax Building. Tamart honours the creative work and love story of Goldreich’s parents, modernists and polymaths, Tamar de Shalit and Arthur Goldreich. The name Tamart is a word derived from the union of Tamar and Arthur’s names and becomes a new chapter in their legacy. In celebration of their layered creative partnership, Tamart is an expression of their synergistic and multi-disciplinary achievements across architecture, art, graphic, and industrial design as well as textiles, fashion, jewellery, set and costume design for theatre. Tamart is also an expression of Amos Goldreich’s own journey of exploring his parents’ archive and then, as the brand’s creative director, contemporising their designs to give them a new relevance in the present. Created from an archive of over 10,000 original plans and documents discovered and catalogued by Goldreich the company debuts with an initial offering of 10 reimagined mid-century furniture products, each piece exemplifying his parent’s timeless approach to design: connecting the present with the indelible mark they left on the modernist design scene. Tamart's new home at The Wax Building, continues this journey of expression, and opens with an exhibition exploring its inaugural furniture collection presented within a set of Sir Charles Clore’s penthouse designed by Tamar de Shalit. From the 1950s to1980s, de Shalit and Goldreich designed and completed many projects commissioned by individual patrons and hospitality firms. By reinterpreting their work, Tamart makes available many of these designs in 2024. The pieces on show have metamorphised from archival drawings to prototypes, and now to exquisitely fabricated pieces for everyone to enjoy. Amos Goldreich says: “Tamart embodies both heritage and contemporaneity—a fusion I like to call contemporary heritage. Exploring my parents’ archive has been an enlightening journey, revealing the subconscious influence on my architectural preferences. The furniture we’re introducing reflects their modernist ethos infused with warmth and a profound appreciation for humanity. Using natural, sustainable materials honours their authenticity and integrity. Giving their work a new life brings me immense joy—I know they would have embraced it wholeheartedly.”