Fortnum & Mason x Jaime Hayon
Festival Commission
14 — 22 Sept 2024
Craft, Industrial & Product Design, Multi-Disciplinary Design, Art / Collectibles, Materials
On display at Fortnum & Mason in Piccadilly, this installation by Jaime Hayon foreshadows the 25th anniversary of the renowned artist and designer’s eponymous studio, transforming the store's iconic windows and atrium, and epitomising the brand's commitment to artistry. Presented by Fortnum & Mason
The window display, “Celebration I”, is a retrospective of Hayon’s innovative creations, featuring dynamic silhouettes, quirky shapes, and whimsical creatures alongside ceramics, bronze, glass, and wood. The atrium piece, "Malabarista”, is an intricate laser-cut panel installation depicting a figure juggling celestial elements, symbolising Hayon's forward-thinking creative philosophy. This installation, Fortnum’s most ambitious London Design Festival collaboration to date, beautifully merges Hayon's distinctive style and multidisciplinary practice with the store's legacy of luxury and craftsmanship, offering visitors a unique journey through art, design, and imagination.
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