The Art of LEMA's Feel at Home

Feel at Home For London Design Festival 2026, LEMA welcomes visitors to its flagship showroom on King's Road, in the heart of Chelsea, unveiling the latest chapter of its evolving vision of contemporary living. Following its debut at Salone del Mobile.Milano, the Feel at Home philosophy arrives in London as an invitation to experience design not simply as furniture, but as a way of living, where architecture, craftsmanship, innovation and emotion exist in perfect harmony. Throughout the showroom, carefully curated settings reveal a home conceived as a fluid, connected landscape. Spaces unfold naturally from one another, balancing intimacy with openness and expressing a timeless approach to contemporary interiors. Every piece contributes to a dialogue between proportion, material and light, creating environments designed to be lived in, shared and enjoyed. This new vision is further enriched by the creative direction of A++ Studio, whose art direction introduces a renewed visual language for LEMA. Through thoughtful styling, refined compositions and a contemporary aesthetic, the showroom becomes a narrative where objects, architecture and atmosphere are seamlessly connected. Among the highlights are Carlo Colombo's latest creations, each expressing a distinct interpretation of comfort and sophistication. Nobu transforms the bedroom into a sanctuary of quiet elegance. Soft, generous volumes, balanced proportions and refined detailing create a bed that feels both reassuring and architectural, offering an understated presence that celebrates the rituals of rest. Masami reinterprets the lounge chair with sculptural simplicity. Its welcoming silhouette, precise tailoring and exceptional comfort invite moments of pause, reflecting LEMA's belief that true luxury lies in effortless wellbeing. The distinctive Graffetta armchair explores the dialogue between craftsmanship and contemporary form. Its elegant metal structure embraces generous upholstery with remarkable lightness, creating a striking balance between visual precision and inviting comfort. With Aurel, Carlo Colombo introduces a sofa of relaxed sophistication. Defined by generous cushions, clean architectural lines and exceptional modular flexibility, Aurel adapts naturally to contemporary lifestyles, offering spaces for conversation, reflection and everyday living with effortless elegance. At the centre of the collection stands Traverso, a table that embodies connection. Its elegant elliptical top is supported by inclined legs that create a sense of both stability and movement, encouraging interaction while defining the space around it with quiet confidence. Traverso also represents LEMA's ongoing commitment to responsible innovation through Reglassing, an advanced process that gives new life to recycled photovoltaic glass panels. Once destined for disposal, these materials are transformed into refined architectural glass surfaces, demonstrating how sustainability and exceptional design can coexist beautifully. It is an innovation that reflects LEMA's belief that the future of design is built not only on aesthetics, but on conscious choices and lasting value. Throughout the festival, visitors are invited to discover a collection where craftsmanship meets technological innovation, where materials are celebrated in their purest expression, and where every detail contributes to an atmosphere of warmth, balance and authenticity. More than a presentation of new products, Feel at Home is an invitation to experience a new way of inhabiting space—one where beauty supports everyday life. Late Opening Join us on Thursday 17 September, during London Design Festival, when the King's Road showroom will remain open until 8.00 pm. Enjoy a glass of Prosecco and discover the new collection, the Feel at Home philosophy and LEMA's latest design innovations in a relaxed evening setting at the heart of Chelsea.