FLOOR_STORY, East London rug company, are the designers and manufacturers of beautiful, high-end rugs with an emphasis on craft, colour and design that goes against the grain. Through the championing of emerging design talent as well as collaborations with established creatives, they have built a varied and distinctive collection. FLOOR_STORY work by blending traditional craft with pioneering design to create bold, original pieces. Each handmade rug that they produce is fair trade and recognised by non-profit Label STEP. FLOOR_STORY is a B Corporation certified rug dealer, meaning that they meet high standards of social and environmental performance, accountability and transparency.
