FLOOR_STORY are designers and manufacturers of beautiful, high-end rugs with an emphasis on craft, colour and design that goes against the grain. Based in Shoreditch, London, the multi-use showroom and studio showcase hand-made rugs with an off-beat design. Through the championing of young design talent as well as collaborations with established creatives, they have built a varied and distinctive collection. FLOOR_STORY work by blending traditional craft with pioneering design to create bold, original pieces. Each hand made rug that we produce is fair trade and recognised by Label Step. They work collaboratively with top design talent, blending traditional craft with pioneering design to create bold, original pieces. FLOOR_STORY develops creative concepts by guiding designers, from all kinds of design mediums who have often never designed rugs before, into the world of rug-making.
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