Configurations in partnership with Sancal and curated by Trifle*

Exhibition / Installation
Designer Coco Lom collages her rug design "East London Lines" using photography taken from the London Overground

Partner Programme

12 Sept 11:00 – 17:00

14 Sept 10:00 – 18:00

15 Sept 10:00 – 18:00

16 Sept 10:00 – 18:00

17 Sept 10:00 – 18:00

18 Sept 10:00 – 18:00

19 Sept 11:00 – 17:00

In Person

FREE

Supported by

FLOOR_STORY

Step into a dynamic and lively showroom space that walks you through contemporary rug launches, contextualised in playful furniture set-ups by Sancal.

FLOOR_STORY returns to London Design Festival and Shoreditch Design Week 2026 with five new rug collaborations, each born from a genuine creative dialogue. In partnership with Sancal and curated by Trifle* Creative, the Shoreditch showroom will be transformed into a series of roomsets, intimate, lived-in spaces where cutting-edge rug design meets the playful furniture of Sancal. 2026 marks a new chapter for FLOOR_STORY: five designers, five distinct practices, five rugs. Each collaborator has brought their own creative instincts to the process of rug-making, with results that range widely in technique, scale, colour and finish. Coco Lom, Les Keepers, Lakwena, POoR Collective and House of Quinn each translate their creative world into the language of the rug. In celebration of their 2026 rug collaborations with exciting design talent Coco Lom, Les Keepers, Lakwena, POoR Collective and House of Quinn, FLOOR_STORY are inviting you to join in on the creativity by constructing a rug design. Functioning as an ongoing activity within the space, a section of the showroom will be dedicated to exploring the creative process of building a rug design. Colour, texture and form will be explored through different paper textures, and used to imagine rug-making techniques such as pile heights, carving and mottling. A few of the designers will be dropping by and taking part with the workshop, giving insight on some of the design decisions they made during the process, more information will be posted on their instagram page in the lead-up to the event. FLOOR_STORY and some of the 2026 designers will be selecting a design to put into production, giving you the opportunity to have your design brought to life.
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  • Mayor of London
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  • Mayor of London
  • Bloomberg Philanthropies
  • Victoria & Albert Museum Logo
  • RH London logo
  • Fortnum & Mason logo
  • Pentagram logo

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