A Place Called Home by Various Designers

Landmark Project

13 — 21 Sept 2014

Architecture / Landscape, Interiors & Furniture, Urban Design

Trafalgar Square

Trafalgar Square



Airbnb collaborated with London Design Festival for 2014's Landmark Project in Trafalgar Square, to explore the belief that by blurring of boundaries between the idea of public shareability and our sense of private space we can cultivate a feeling of belonging anywhere.

What does ‘home’ mean to you? What are the subtle differences that differentiate a house from a home? How can we manipulate design and environmental elements to make us feel more at home? All these questions and more were addressed by four highly acclaimed designers – Jasper Morrison, Patternity, Raw Edges and Studioilse – for the project A Place Called Home. The designers were asked to provide their own personal vision of a room to intrigue and amuse visitors to Trafalgar Square. The four ‘homes’ appeared to be similar in construction from the outside, but had their own identity, hinting at the unique, creative interiors within. The designers explained how they have applied their unique and idiosyncratic interpretation of the concept of home to their structures, for visitors and the general public to explore and interact with: 1. Jasper Morrison Renowned British designer Jasper Morrison, well - known for his subtlety in design, created an amusing home based on a pigeon fancier’s house, ‘because who else would choose to live in the middle of Trafalgar Square?’ he said. Morrison used this fictional character to illustrate a vision of a simple, ordered interior as the habitat for a person dedicated to uncomplicated pleasures. 2. Raw Edges The London based innovative design team, Raw Edges, created an interior which had the ability to transform its internal space. Using a movable archive system as their inspiration, rooms could be ‘opened up’ to reveal the interior spaces; bedroom, living room, kitchen and bathroom - as and when they were needed. 1. Studio Ilse Isle Crawford of Studioilse, created a space which challenged visitors to respond to the questions of what home means to them. Referencing daily home rituals, which were familiar to everyone, Studioilse designed a space which elevated the mundane yet comforting aspects of home life in a playful and poetic way. Visitors heard a soundtrack of background noises such as a kettle boiling, doors slamming, cutlery rattling; and through openings in the house visitors also caught the smell of home. 4. Patternity For ‘A Place Called Home’, Patternity created an installation that was both visually striking but also dug beneath the surface of pattern to tell worthwhile stories about the world around us. The interior of the house was occupied with a trio of giant kaleidoscopes which symbolically reflect the world around us through repeated pattern. Supported by Airbnb.