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CORKtography_Map 01_ London, by GENCORK

Tour / Design Trail

Partner Programme

14 — 22 Sept 2024

Interiors & Furniture, Materials

Zaha Hadid Architects Gallery

101 Goswell Road

London

EC1V 7EZ

#gencork

CORKtography, by GENCORK with creative direction by SPECTROOM, maps the brand's key projects in several cities worldwide. It creates a global network forming an exploratory circuit, connecting the remarkable environments where SOFALCA’s expanded black cork is transformed through (re)generative design and sustainability

In an increasingly digital society, finding a balance between opposites—digital and physical—becomes ever more crucial, as both should coexist in our social interactions. To promote the convergence of the material and immaterial, Gencork, under the creative direction of Spectroom, introduces the concept of CORKtography: a mapping of architectural interior projects of various scales and typologies that best define the brand's philosophy. This philosophy is characterized by an endless pursuit of symbiosis between (Re)Generative design and mathematics, geometry, biomimetics, and artificial intelligence. This mapping is done following an analysis of several projects conducted in different latitudes, exploring the unique properties of Sofalca's black cork agglomerate. The environments that stood out, both in public and private spaces, for their technical, creative, and socioeconomic components are selected and cataloged on a map available on the digital platform. The first CORKtography will take place in the vibrant city of London during the London Design Festival, one of the world’s premier design events. THE LOCATIONS: A) Feature Wall at Zaha Hadid Architects Gallery: The Feature Wall’s pattern is a digital re-interpretation of Zaha Hadid’s 1988 competition entry, Victoria City Aerial, which investigates the redevelopment of a central site in what was then West Berlin. Visitors will be able to see the potential of black cork agglomerate through advanced CNC milling machine systems. Schedule: 16 /09 - 10:00 to 18:00 17 /09 - 10:00 to 18:00 18 /09 - 10:00 to 18:00 19 /09 - 10:00 to 16:00 20 /09 - 10:00 to 18:00 Zaha Hadid Architects x Gencork Guided Tours Join us at the Zaha Hadid Architects Gallery to preview newly installed cork walls by Gencork, inspired by different ZHA projects and explore the potential of black cork agglomerate through advanced CNC milling machine systems. Location Zaha Hadid Architects Gallery 101 Goswell Road London EC1V 7EZ Tour times on Tuesday: 17/09 at 14:00 - 14:45 17/09 at 15:00 - 15:45 17/09 at 16:00 - 16:45 Booking is mandatory: link: https://www.eventbrite.co.uk/e/zaha-hadid-architects-x-gencork-guided-tours-tickets-1007592023867 B) The c(AI)rcle III exhibited at Bio-Spaces: Regenerative, Resilient Futures - An experiential, multi-sensory exhibition curated by Planted and Oliver Heath Design and aimed at encouraging a more nature-based approach to design, hosted by Roca London Gallery. The exhibition is at Station Court, Townmead Rd, London SW6 2PY. Led by Creative Director and Computational Designer Le Brimet, the SPECTROOM Design team presents the concept of Naturology, a fusion of Nature and Technology, implementing innovative generative artificial intelligence tools. Drawing from extensive generative computational knowledge, the creative team harnessed the unique attributes of Sofalca Expanded Black Cork, which is sustainable and 100% natural. They explored advanced artificial intelligence techniques inspired by biomimetics, where nature is the foundation of this co-creation process. The aesthetic quality emerged through algorithms interpreting formal inputs introduced by AI, resulting in an organism that appears to be created by nature. The production explores CNC milling machines, which materialized the collaborative process between humans and AI, rendering it tangible and evoking a distinctive sensory experience. This collaboration marks the third chapter of the Pentagon series of collectible art installations by GENCORK, pioneering the application of AI in Art and Design. Schedule: 14/09 - 11:00 to 17:00 15/09 - 11:00 to 17:00 16/09 - 09:00 to 17:30 17/09 - 09:00 to 17:30 18/09 - 09:00 to 17:30 19/09 - 09:00 to 17:30 20/09 - 09:00 to 17:30 21/09- 11:00 to 17:00 C) Corkbio pattern design by SPECTROOM presented at Viajante 87, an elegant, intimate, and high-energy cocktail bar in West London.