Design for Endurance

SOAR X London Design Festival Join SOAR X London Design Festival, in a weeklong series of events, exploring design through the lens of running as part of the capital’s celebration of good design. Design for Endurance ‘Design for Endurance’, showcases SOAR Proto Lab. Proto Lab is our “what if?” and “can we?”. It’s where we push the boundaries in design for running. How do you apply a printed graphene circuit to a race vest, how do you make a one-piece aero suit for real-world marathon running, what happens when you apply SOAR ergonomic pattern cutting techniques to a pair of jeans? We’ll also be previewing the new Autumn/Winter collections with extended opening hours and evening reception on Tuesday 19th September. Running, A Creative Approach Chaired by The Big Run and SOAR Long Form host Danny Easton, our panel talk ‘Running, A Creative Approach’ on the evening of Thursday 21st, will be followed by drinks and music. A diverse panel of runners including Andy Baddeley (Olympian, The Running Channel), Tim Soar (SOAR founder) and Kimiko Ninomiya (founder of Hot Boys Athletics), discuss how creativity and design manifest in, and shape, all areas of running, from kit to training, community and beyond. RSVP https://5xj4xy19uz7.typeform.com/to/QASu0E6D Shoreditch Design Triangle Run Tours On Saturday 16th and 23rd at 11am, visitors are invited to embark on a unique running design tour. We’ll take to the streets of the Shoreditch Design Triangle and hear from designers and curators at selected exhibitions, as we use running to navigate the local design community. SIGN UP 16th September, 11am https://5xj4xy19uz7.typeform.com/to/nPV6fKDL 23rd September, 11am https://5xj4xy19uz7.typeform.com/to/iXxp5aBx