In Discussion with Tracey Neuls and Morag Myerscough
Partner Programme
15 Sept 2025
Craft, Graphic Design & Visual Communications, Fashion & Textiles, Art / Collectibles
15 Sept18:30—20:00
Tracey Neuls Shoe Shop
78 Marylebone Lane
London
W1U 2PW
#traceyneuls
Tracey Neuls and Morag Myerscough in conversation for LDF. Discover how their bold, independent practices came together to create the limited-edition DOT trainer — a rare opportunity to explore authorship, emotion, colour, and collaboration across footwear and spatial design.
To celebrate 25 years of independent design, Tracey Neuls has invited artist and designer Morag Myerscough to collaborate on a special edition of DOT — Tracey’s sculptural, sustainable trainer. The result is more than just a product; it is a bold intersection of material innovation, colour expression, and creative authorship, brought to life both in the footwear and the immersive space it inhabits. Launched in 2024, DOT represents a key evolution in Tracey Neuls’ commitment to responsible design. With its sculptural silhouette and sole made from 70% sugarcane-derived EVA, the trainer offers durability, lightness, and flexibility with a significantly lower environmental impact than petroleum-based alternatives. The upper, constructed from chrome-free and vegetable-tanned leathers, reflects the brand’s dedication to material integrity and sustainability. Though contemporary in spirit, DOT resists trends — it is functional yet expressive, and designed to endure. A product with purpose, not simply another entry in the crowded sneaker market. For LDF 2025, Tracey Neuls invited Morag Myerscough to reimagine DOT through her signature use of colour. Known internationally for her large-scale installations that transform spaces — from schools and hospitals to city squares and cultural venues — Myerscough brings a bold, graphic language rooted in geometry, joy, and community. Her work speaks to belonging and emotional connection through visual means, values that align closely with Tracey Neuls’ vision of footwear as a form of wearable identity. In this collaboration, Myerscough did not change the structure or form of DOT. Instead, she worked entirely through colour and surface design, applying her vivid, high-contrast palette to the trainer’s upper. A circular appliqué of colour punctuates the design — a recurring motif in her work — drawing attention to the shoe as a canvas for visual storytelling. The result is unmistakably Morag, yet unmistakably Neuls: a fusion that respects the boundaries of each discipline while celebrating what can happen when those boundaries meet. This collaboration extends beyond the shoe. For LDF, Myerscough has transformed the Tracey Neuls Marylebone Lane shop into a complete sensory installation. Her visual energy, typically experienced at architectural scale, is brought indoors, transforming the boutique into a vibrant, enveloping space where shoes float from the ceiling and walls radiate colour. In this setting, the traditional lines between product display, gallery, and environment are deliberately blurred. The result is more than a backdrop; it’s an active part of the story — a continuation of the collaboration, scaled to experience. This meeting of two creative forces — both operating outside mainstream structures, both driven by values of craft, independence, and clarity of vision — offers a compelling view into how collaboration can work without compromise. Each has stayed true to her practice: Neuls through her material precision and sculptural form; Myerscough through her vivid colour and emotional range. The collaboration does not dilute either identity — it amplifies both. For Tracey Neuls, the project marks a milestone in a 25-year journey defined by design innovation, ethical making, and a rare commitment to both comfort and originality. For Morag Myerscough, it’s a chance to bring her work into closer physical proximity with people, not as something walked past, but as something walked in. The limited-edition DOT trainer is a statement in form, sustainability, and creative authorship. More than a shoe, it is a dialogue between two disciplines, a reflection of shared values, and a reminder that design can transform not only what we wear or where we are, but how we feel while we move through the world.
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