Luxury car brand Genesis at Design London

Partner Programme

21 — 24 Sept 2022

Industrial & Product Design, Other

Magazine London

11 Ordnance Crescent

Greenwich Peninsula


SE10 0JH

Open the door to premium design at the Genesis Mobile Lounge at Design London. Discover and test drive the Electrified GV60 and G80, setting a new standard in electric luxury. Please note all visitors will need to bring a valid driving licence to participate in the test drives

Genesis aims to be a luxury brand with a premium experience. Since launching into the UK last May, Genesis has been focused on establishing itself as a true alternative within the ultra-competitive premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and above all, to respect the greatest luxury – their time. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services in the UK launching five premium luxury vehicles last year, including the designed-for-Europe G70 Shooting Brake. 2022 is the year of electrification for Genesis, with the brand introducing three fully electric vehicles in 2022 and, from 2025, all new Genesis vehicles will be electric as part of the brand’s vision for a sustainable future. Genesis will also establish itself as a zero-tailpipe emission vehicle brand by 2030 and pursue a goal to become carbon neutral by 2035. With designer Luc Donckerwolke on board having previously been the design director for brands like Bentley, Lamborghini, Skoda and Audi, Genesis feel that the design of their cars correctly portray the ‘athletic elegance’ that is in the core of the brands design language. Please note: to participate in Genesis test drives, all visitors must bring a valid UK or Overseas driving licence and bring it with them to the event. You can also register before the event at Registration Design London ( -