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Partner Programme

18 — 26 Sept 2021

Digital, Multi-Disciplinary Design

Brown Hart Gardens

Brown Hart Gardens

Mayfair

London

W1K 6WP

#SonicBloomMayfair

Sonic Bloom is a community-focused, multi-sensory installation exploring the nature of communication through the interactive deployment of sound, curated by Alter-Projects and designed by sound artist and designer, Yuri Suzuki. During LDF, Sonic Bloom will launch a unique digital experience to be shared globally.

Sonic Bloom consists of a physical installation in Brown Hart Gardens and of a parallel digital experience that will launch during the London Design Festival. The installation is a network of colourful horn-shaped elements that together create an interactive flower. The sculpture amplifies the sounds absorbed from the surroundings and transports voice recordings from people at street level through its stems. Sonic Bloom is not only an artwork but a communication tool that invites participants to listen on one side, and speak on the other, all the while observing Covid-19 safety regulations. On one hand, it enhances the music of the city that often goes unnoticed: birdsong, leaves rustling and passers by. On the other, it invites visitors to record their own voices through the horns, emerging on the other side of the listening tubes. The digital version of Sonic Bloom translates the magic of the physical installation into a format that can be shared globally. Through an innovative website platform, participants’ voice recordings are transformed into flower animations which are planted on a map of Mayfair. Participants record their voices on the website, and can invite others to collaborate on their Sonic Bloom flower design.