The Lotus Theory
Partner Programme
18 — 22 Sept 2024
Digital, Industrial & Product Design, Multi-Disciplinary Design
Lotus launches an exhibition in its London Mayfair brand centre - celebrating the present and future of its iconic DNA. "The Lotus Theory" explores the human centric creative approach behind the present and future designs of the brand.
For 76 years, Lotus has been defined by its commitment to innovation, striking design, and unparalleled performance. From Context to Practice and Output, "The Lotus Theory" explores the human centric creative approach behind the present and future designs of the brand - honoring the free-thinking engineering and the rebellious spirit at the heart of what Lotus is.
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