Wayfinding: Future Thinking
Partner Programme
18 Sept 2025
Graphic Design & Visual Communications, Urban Design
18 Sept12:45—18:45
The Building Centre
26 Store Street
London
WC1E 7BT
#WayfindingFutureThinkingSymposium2025
Join SDS and SEGD London for an exciting event where we explore what's next in the world of wayfinding. Our symposium features thought-provoking discussions, and networking opportunities. This is a unique opportunity to connect with like-minded individuals, and gain industry insights from pre-eminent global speakers.
The symposium offers the chance to explore exciting ideas around sustainability, technology, smart cities, AI, and what the wayfinding industry might look like in the future. Symposium talks and speakers now announced! – The rise of personalised wayfinding in the age of agentic AI, Alison Richings, Endpoint – Immersive and inclusive wayfinding through multi-sensory design, Ángel Sánchez, Gensler – Please do touch – the importance of physical wayfinding in an increasingly digital world, Nadine Smith, Jackson Daly – People, patterns and pathways: Harnessing behavioural data and personal experiences to define the future of venue navigation, Simon Borg, Populous – Title tbc, Luca Ballarini and Marta Doria, Stratosferica –Wayfinding 2.0 (AI), Peter Reynolds, Wayfinders There'll also be time to network with fellow delegates at the on-site drinks reception afterwards. The event will be held in-person at the Building Centre in central London. Presentations will be recorded and available after the symposium via the SDS website.
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