Motion as Identity
Partner Programme
13 — 21 Sept 2025
Digital, Graphic Design & Visual Communications
13 SeptOpen 24h
14 SeptOpen 24h
15 SeptOpen 24h
16 SeptOpen 24h
17 SeptOpen 24h
18 SeptOpen 24h
19 SeptOpen 24h
20 SeptOpen 24h
21 SeptOpen 24h
Online
Free, no ticket required
#QLO
A digital-first showcase by QLO Agency, presenting a CGI-driven brand experience that merges identity design and motion — centered around a future-forward capsule created for the premium automotive space.
Motion as Identity is a showcase by QLO Agency — an independent design studio based in Los Angeles. We build bold, digital-first brands for companies across luxury, SaaS, e-commerce, and mobility. As part of this year’s London Design Festival, we’re presenting Esquire Capsule — a CGI promo video for a modular capsule designed for Range Rover. The piece combines product, brand, and motion into a single visual language — precise, cinematic, and built for digital expression. The project was led by Art Director & Designer Matvei Lisitsa, with CGI & Motion Design by Oleg Rumyantsev. For us, this work reflects where brand design is headed: dynamic, immersive, and no longer static. It’s not just about how a brand looks — but how it moves, behaves, and lives across digital and physical space.
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