Motion as Identity
Partner Programme
13 — 21 Sept 2025
Digital, Graphic Design & Visual Communications
#QLO
A digital-first showcase by QLO Agency, presenting a CGI-driven brand experience that merges identity design and motion — centered around a future-forward capsule created for the premium automotive space.
Motion as Identity is a showcase by QLO Agency — an independent design studio based in Los Angeles. We build bold, digital-first brands for companies across luxury, SaaS, e-commerce, and mobility. As part of this year’s London Design Festival, we’re presenting Esquire Capsule — a CGI promo video for a modular capsule designed for Range Rover. The piece combines product, brand, and motion into a single visual language — precise, cinematic, and built for digital expression. The project was led by Art Director & Designer Matvei Lisitsa, with CGI & Motion Design by Oleg Rumyantsev. For us, this work reflects where brand design is headed: dynamic, immersive, and no longer static. It’s not just about how a brand looks — but how it moves, behaves, and lives across digital and physical space.
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